Following excellent group-stage performances, Luciano Spalletti’s squad faces Germany in two crucial matches (20th and 23rd March) for the June finals and World Cup qualification. Matches played in 2024 attracted an increasingly broad audience, achieving impressive results among women, young viewers (engaged through total video consumption), and high-income groups: a 33% share among women aged 15-34, 39% among men aged 15-34, and 36% among high-level consumers. High coverage ensures relevant audience targeting, while high-quality programming and limited advertising clutter enhance the attention and memorability of advertisements.

Rai Pubblicità’s commercial policy offers a total video approach with guaranteed contacts for the 15-64 age group, extending across breaks and highlights related to UEFA Nations League matches. The offer includes weekly packages associated with the two March matches, combining live and VOD contacts with exclusive weekly RaiPlay traffic on the Sports People profile. Purchasing a position in both weeks grants a 10% promotional discount. The audio offer, including options for flash spots, adpoints, and tabular advertisements during each match on Rai Radio 1, ensures an even broader audience reach.

With an editorial project that blends tradition and modernity, Rai aligns with the highest standards of European and North American broadcasters: a commitment to innovation, not only on the pitch but also in television storytelling. Key updates include selecting popular talent, direction that immerses viewers in the game, and a studio even closer to the action: an immersive fan experience and strategic visibility for brands.

For more details, consult the UEFA Nations League price list or contact your designated agent.