Rai Pubblicità presents a tailored project designed to engage Rai Radio’s audience. Brands wishing to associate with this initiative can choose from three packages: Top includes sponsored promos on Rai Radio 2, product placements, radio promotions, and billboards on Caterpillar and Prendila così, along with Rai Radio coverage through 15sec and 30sec ad slots; Main adds digital amplification on RaiPlay Sound with audio spots and floor ads; Special features radio promotions in Caterpillar and 15sec and 30sec ad slots on Rai Radio 2.

Celebrating its 21st anniversary, M’illumino di Meno evolves into M’illumino di Meno Week. For an entire week, Caterpillar will air special episodes highlighting energy-saving and ecological transition actions undertaken by schools, families, and businesses.

As in previous years, on 16th February, major public institutions will symbolically switch off the lights on their building facades for this extra special edition to mark the National Day of Energy Conservation and Sustainable Living.

Sustainable fashion will take centre stage, promoting initiatives like swap parties, upcycling, and second-hand clothing. Projects in this field will be showcased, and listeners will be encouraged to wear garments tied to sentimental or family stories.

The European journey of M’illumino di Meno continues, aiming to engage institutions and audiences across the EU with the goal of transforming the National Day into a European event. To this end, the initiative will feature a cross-border challenge: ultra-distance cyclist Paola Gianotti will pedal from Valencia to Bologna, making a stop in Sanremo, where she will appear on Rai Radio 2 programmes during the Festival.

Rai and Rai Pubblicità reaffirm their commitment to promoting sustainability-focused projects like M’illumino di Meno. For more details on the commercial offering, reply to the email or contact your representative.