Live music warms up autumn: Rai Pubblicità presents various innovative offers to build memorable experiences, capable of involving a large, transversal and attentive audience.

For Mahmood and Umberto Tozzi’s live shows, the commercial of the partner can be included in the pre-show, an amazing entertainment that allows the brands to intercept a particularly receptive audience in the hot hours preceding the show, creating a show before the show. Targeted planning on the Vevo YouTube channel can be combined with the territory proposal for a complete cross-media coverage.

For Umberto Tozzi’s concerts, there’s also an exclusive gold package, which includes front-row tickets, priority entry with dedicated staff, a warm welcome from hostesses, exclusive gifts, access to the hospitality area during the pre-show, and catering services.

For the tours of Emma, ​​Tananai and Alessandra Amoroso, Rai Pubblicità proposes a new model that integrates the communication in the venue with the skills of the most followed and appreciated social creators: the innovative Over the venue project is the first to bring together artist, creators and brands to create a deep connection between partners and their audiences. Mattia Stanga will bring energy to Emma’s tour as part of Over the Venue, and two other great couples are expected in the calendar: Tanai and Umberto Ballerina in November, Alessandra Amoroso and Cecilia Cantarano in December.

Last but not least, upcoming offers will soon be available for concerts by some of Italy’s most beloved artists, appealing to fans across all generations: Gigi D’Alessio, Finley, Benji & Fede, Raf, Irama, Laura Pausini, Max Pezzali and Antonello Venditti. For more information on planning and partnership opportunities, simply reply to this email or contact your representative.