Alongside traditional placements, the commercial offering for the Alpine Ski World Cup includes video and audio modules that ensure extensive coverage, strong visibility, and engagement across all platforms—creating unique opportunities to connect with targeted audiences.

Each year, the professional circuit continues to attract a loyal following. On Rai 2, the 2023/2024 races drew an impressive audience of 600,000 AMR, with a 7.6% share and 10% among men aged 25 and over. Rai Sport also delivered excellent results, with the event ranking as the most-watched sporting program, achieving over 500,000 average viewers per stage.

From October to March, this exciting tournament will be broadcast on Rai 2 and Rai Sport, with a minute-by-minute coverage available on Rai Radio 1, Rai Radio 1 Sport and the digital platforms RaiPlay and RaiPlay Sound. This year, even greater visibility will be given to the event on generalist channels, offering comprehensive programming that covers every stage—from preparation to post-race analysis.

The competition begins in Sölden, Austria, and concludes in Sun Valley, USA, with key Italian stages in Bormio, Cortina d’Ampezzo, Sestriere, and La Thuile—important tests for athletes in the lead-up to Milan Cortina 2026.

This season’s stars include Italy’s Sofia Goggia, Marta Bassino, and Federica Brignone, along with American Mikaela Shiffrin, who is determined to reclaim the coveted crystal globe. Also highly anticipated is the return of Marco Odermatt, ready to defend his title against Austria’s Marco Schwarz and Norway’s Aleksander Aamodt Kilde and Henrik Kristoffersen.

The complete commercial offering will soon be available at www.raipubblicita.it.