On September 27^th, we celebrate World Tourism Day, aimed at promoting the social, cultural, political, and economic importance of the travel sector. From October 9^th to 11^th, the TTG Travel Experience, Italy’s premier event for international tourism promotion, returns to Rimini.

According to the Mastercard Observatory, Italy ranks as the fourth most sought-after destination globally. With over 850 million stays in accommodation facilities and private homes, 2023 has been a year of significant growth for the sector, figures that underscore the importance for brands to align themselves with this pivotal theme in the country’s economy.

To meet this demand, Rai Pubblicità offers a package that spans key touchpoints: on-site and TV for the fair; digital and audio for the World Tourism Day celebration. Partners will benefit from strong on-field visibility, with logos and ads displayed on LED walls and backdrops, promotional materials, and opportunities to organize talks and seminars. The video package includes television out-of-break spots and data-driven planning on RaiPlay. The audio component features an info pack module, combining platform presence with special formats.

At TTG Travel, the Talkwalker platform will monitor volume, engagement, sentiment, cloud and emoji usage, and conversations on topics related to the event’s positioning.

These World Day projects are part of a broader initiative focused on brand integration and special initiatives dedicated to ethics, social responsibility, environmental protection, sustainability, inclusion, and more. TTG Travel Experience is a key component of the broader fair project.

To learn more about the commercial opportunities linked to World Days and fairs, reply to this email or contact your representative.