The thrill of great challenges and the numbers behind major events
The tennis package is designed to maximize the visibility of commercial messages during the most exciting moments of the match: breaks between sets, top spots during court changes, and the new in-spot placement at the first court change.
In addition to the single-event package, which includes multi-screen purchases (TV + digital), one can also take advantage of a 20% promotion for coverage of the entire autumn tennis season, including both phases of the Davis Cup and the ATP Finals.
The Italian national team is about to return to the court to defend the Davis Cup title they won last year. Italy made its debut in Bologna winning against Brazil, Belgium and Netherlands, qualifying for the Final 8. The team will travel to Malaga from November 19th to 24th to compete for the trophy against Spain (Alcaraz), USA (Fritz) and Germany (Zverev). Last year’s final against Australia, which saw Italy triumph after a 47-year wait, was followed by an average audience of 3,867,000 across TV (Rai 2) and digital devices, with 4,768,000 tuning in for Jannik Sinner’s final match.
The ATP Finals also saw extraordinary numbers: the blockbuster match between Sinner and Djokovic garnered an average audience of 5,500,000 on Rai 2. From 10th to 17th November, the most important competition of the year, after the four Grand Slams, returns to Turin. The tournament, featuring the top eight singles and doubles professionals, will once again have Jannik Sinner as one of its key stars. Rai will broadcast the matches live on TV and stream them on RaiPlay, ensuring strong results across a wide range of target audiences.
To learn more about the commercial offers for the Davis Cup and Nitto ATP Finals, check the dedicated rate card or contact your representative.
