This project focuses on engagement, brand reputation, and consideration, making it ideal for communicating values such as love, protection, and closeness. From 9th to 19th February, you can plan cross-media video and audio campaigns. For maximum spot visibility, premium formats such as branded boxes (prestigious placements outside standard ad breaks) and gift boxes are available. The offering also includes cinema programming within Rai Pubblicità’s circuit, the Valentine’s Day content selection on Vevo, and radio ad slots during the Sanremo Festival.

Valentine’s Day influences a variety of industries. Popular gift categories among Millennials and Generation Z include flowers (23%), clothing (18%), jewellery (14%), and beauty products (13%). Compared to other generations, younger audiences have shown greater interest in gifting luxury items over the years.

Digital channels play a key role in their shopping habits: 92% of Generation Z and 79% of Millennials have purchased a product after discovering it on social media or through online content.

For more information about the Valentine’s Day cross-media offering, reply to this email or contact your representative.