The commercial offering linked to the 2024-2025 FIS Alpine Ski World Cup is structured in continuity with the previous edition. The advertising formats ensure high visibility for sponsors, with placements during the races, including break ads, flash spots, in-spot ads, and billboards. Advertisers benefit from maximum flexibility in designing their media strategies.

Ski competitions continue to captivate a loyal and engaged audience from the very first events. In the past month, the competitions recorded an average total audience of 700,000 on Rai 2 and 300,000 on Rai Sport, remaining the most-watched event of the season. Italian slopes remain among the public’s favourites: the men’s Super-G in Bormio, future host of the upcoming Winter Olympics, achieved a total audience of 780,000 on the generalist channel, with a 9.1% share among men aged 15 to 64. Upcoming events include the races at Sestriere and La Thuile, the final Italian stops on the travelling circuit.

As we wait for Milano Cortina, many more events are ready to host your brand. Periodic breaks are available to ensure visibility in every competition.

From 4th to 16th February, the FIS Alpine World Ski Championships return to Saalbach, Austria, for their 48th edition. The event will be broadcast live on Rai 2 and Rai Sport and available on demand on RaiPlay. Among the Italian stars of this prestigious event are Sofia Goggia, Federica Brignone, Marta Bassino, Alex Vinatzer, Luca De Aliprandini, and Mattia Casse. Full coverage advertising modules for all formats are available for purchase.

That same month will also feature the European Figure Skating Championships, the Ski Mountaineering World Cup, and the Nordic Ski and Biathlon World Championships. March will bring the Speed Skating and Short Track World Championships, as well as the Snowboard and Freestyle World Championships.

For more information on the commercial offering for the Alpine Ski World Cup and FIS Alpine World Ski Championships, refer to the ski price list or contact your representative.