The study revealed that, during screenings, audience attention reaches 87%, with an average viewing time of 26 seconds. This percentage is better than the average of social media, which is around 3 seconds. There is also a notable peak in audience presence during the 8 minutes leading up to the film, corresponding to the maximum break occupancy in the Rai Pubblicità circuit’s theatres, representing nearly the entirety of the audience.

These results highlight the strategic importance of cinema in advertising planning, thanks to its ability to communicate even longer and more complex messages.

With the winter season approaching—a particularly favourable period for cinema performance—there are numerous titles available for sponsorship.

Twenty-five years after the worldwide success of the first instalment, Gladiator 2 arrives in theatres on 14^th November, featuring breakout star Paul Mescal. For musical fans, Wicked (21^st November) is scheduled to take audiences into the magical world of Oz with a new story about the Wicked Witch of the West. For family audiences, Moana 2 (27^th November) and Mufasa (19^th December) promise new adventures with beloved Disney characters. Rounding out the lineup are Eternal Visionary (7^th November), Naples New York (21^st November), The Room Next Door (5^th December), and Diamonds (19^th December): a selection for all tastes and audiences.

For more information about Rai Pubblicità’s cinema circuit offerings, reply to this email or contact your sales agent.