September has delivered excellent results for both dramas and entertainment, raising expectations for the upcoming October releases. In November, sports take the spotlight with the Nitto ATP Finals and Davis Cup Final 8, as tennis continues to capture an ever-growing audience, thanks to the exceptional performances of Jannik Sinner and Lorenzo Musetti. The TIM Music Awards, the highlight of the late summer season, remains a successful cross-media event that reaches everyone across all platforms. Meanwhile, World Tourism Day and TTG Travel Experience join together to offer fresh communication opportunities for your business.
Our strongest season yet
Entertainment kicks off strong, reaching even younger demographics: Affari Tuoi with Stefano De Martino shows significant growth in ratings and a clear improvement in audience profile compared to 2023, captivating Millennials and Generation Z alike. The fiction lineup ranges from crime to drama, offering a diverse mix of genres which is suitable for each and every type of audience.
The thrill of great challenges and the numbers behind major events
Get ready for a double feature showcasing both Italian and international champions: the Davis Cup and ATP Finals, unique opportunities to align your brand with the season’s most prestigious matches. Among the ATP Finals qualifiers is top-ranked Jannik Sinner, who is firmly at the top of the ranking and fresh off his US Open victory. Discover all the opportunities available with an increasingly integrated and high-quality offering.
The cross-media project that lights up the region with the thrill of live music
Following the trajectory of the musical events of 2024, Rai Pubblicità presented an integrated partnership model to TIM, the title sponsor, Citroën and Cantine Maschio, with a tailor-made approach that encompassed TV, radio, digital, social media and local engagement. The project has been successful once again, thanks to the seamless integration of these brands within the editorial content. TIM has been the absolute star on stage for the third consecutive year.
Showcasing Opportunities in the Travel Sector
Rai Pubblicità presents a comprehensive, multi-platform, and cross-media offer specifically designed to maximize your brand’s visibility. By seamlessly integrating the on-the-ground activities of TTG Travel with the expansive media coverage of World Tourism Day, we provide a unique opportunity to enhance planning and partnership possibilities.
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Si ringrazia per la collaborazione.
